The Power of Persuasion

How do you get people to act on your words – when your audience is bombarded with more content than ever?

Your writing has to work harder to stand out and have an impact. This training will teach you how. 

In the workshop, you’ll:

• Learn the art of influence with tips from science and research

• Pick up tricks for winning business with your words

• See why evidence is more powerful than adjectives (and what to do about it)

• Understand what copywriters mean by showing, not telling to persuade.